By marketing your website through meaningful activities, you allow your website to be visible to search engines. Search engines are like turn-of-phrase for our Internet searches: with something to look for, they surround us with all sorts of suggestions, which we then choose carefully from the many options open to us. If you understand the techniques of search engine optimization, you can make it possible for search engines to find you. The higher you will be on the list of results the more visitors you will have, and the more visitors you will have the more potential sales you can generate.

One of the most important techniques to achieving search engine optimization is the usage of keywords. Keywords are the exact words that people will type into the search engine suggestions forms to find your website. The better your website is optimized for a range of different keywords the higher the chances of your site being found.

So what exactly is search engine optimization? It is the use of keywords for the benefit of your website. As an example, if your site is about triathlons, you will want to employ keywords that are indicative of this. Things like, " triathlons " will produce a very different set of search results than if you were to use, "running shoe for distance." Your website is best optimized for both keywords, but whichever keywords you choose you should include them in your page title, and even in the name of your site, which will benefit your search engine optimization.